The Gruen Transfer (シーズン 3)

Advertising: how it works, and how it works on us. Decode and defuse the commercial messages that swirl through our lives, with the help of a panel of ad industry experts.

  • Poster for Cleaning Products

    Cleaning Products 0.0

    放送日: 2010-06-16

    概要: How do you Sell? Exploring the techniques and tactics agencies use to sell their Cleaning Products. The Pitch: Save the Blobfish Ad of the week: An indepth discussion of how the Government and Mining Industry have tried to sway public oppinion through their advertising.

  • Poster for The World Cup

    The World Cup 0.0

    放送日: 2010-06-23

    概要: How do you Sell? Adidas vs Nike, talking about the techniques and tactics agencies have used to sell their products in and around the World Cup. Time Tunnel:From 1981 hello sexy Nix. The Pitch: Visit Asbestos Ad Crunch: An indepth discussion of Daniel Cox's ad to help make people wear seatbelts, how does this film work and what makes it so affective.

  • Poster for MasterChef

    MasterChef 0.0

    放送日: 2010-06-30

    概要: How do you Sell? Exploring how advertising sells MasterChef and how MasterChef sells you. Raking in cash through ad sales, product placement and merchandising. The Pitch: Western Australia should become it's own country Ad Crunch: Analysing a provocative World Wildlife Fund ad, what does this piece of communication acheive and how effective is it.

  • Poster for Deodorant

    Deodorant 0.0

    放送日: 2010-07-07

    概要: Endorse Me: Kevin Rudd How do you Sell? A journey into advertising's armpit, the claims and solutions agencies use for the problems you just realised you had. Debating Deodorant advertising. The Pitch: Oil spills Ad of the week: Analysing the award winning Old Spice ad.

  • Poster for 3D Television

    3D Television 0.0

    放送日: 2010-07-14

    概要: How do you Sell Televisions? The biggest purchase most people will make after a house and car how do they get you to buy their brand? The Pitch: Urine Ad of the week: McDonalds introduction of the Mighty Angus and the Gand Angus campaine was their most successful launch. What made sale increase to the tune of an extra $2 million a week?

  • Poster for Non-drinking

    Non-drinking 0.0

    放送日: 2010-07-21

  • Poster for Milk

    Milk 0.0

    放送日: 2010-08-25

  • Poster for Shaving

    Shaving 0.0

    放送日: 2010-09-01

  • Poster for Religion

    Religion 0.0

    放送日: 2010-09-08

  • Poster for Insurance

    Insurance 0.0

    放送日: 2010-09-15

  • Poster for Infomercials

    Infomercials 0.0

    放送日: 2010-09-22

  • Poster for Airlines

    Airlines 0.0

    放送日: 2010-09-29

    概要: Wil Anderson, Todd Sampson and Russel Howcroft are joined by Matt Eastwood and Bridget Taylor on the final episode for this series. On How Do You Sell? we look at airlines and On the Pitch - NZ and Australia One Country.

The Gruen Transfer

シーズン

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