Half-hour program on the "real-life adventure" of big business. Newsman Eric Sevareid, who served as host, described the series as neither "chamber of commerce boosterism" nor anti-establishment; rather, "an effort to report how various industrial sectors actually work."
Enterprise (Season 3)
Ted Turner and the News War (Episode 1)
Air date: 1984-01-19
Runtime: 28 min
Overview: Ted Turner and Satellite News Network executive Lloyd Werner vie for advertisers, subscribers, and cable-system carriers as they jockey for position in the cable news business.
Life After Death (Episode 2)
Air date: 1984-01-26
Runtime: 28 min
Overview: Telophase Corporation plans to start America's first chain of low-cost crematoria and to market cremation as an alternative to burials.
Room at the Top (Episode 3)
Air date: 1984-02-09
Runtime: 29 min
Overview: Will the new $125-million Westin Hotel in Boston be able to compete in a market already filled to capacity with luxury hotels?
On Key (Episode 4)
Air date: 1984-02-23
Runtime: 28 min
Overview: Ned Steinberger, owner of a small business that produces an innovative and extremely popular electric bass guitar, must cope with impatient customers and new competition.
Perfectly Frank (Episode 5)
Air date: 1984-03-01
Runtime: 28 min
Overview: Frank Perdue, the man who turned chicken into a brand-name item in the Northeast, plans to market a new product: chicken franks. WARNING: May contain scenes of animal trauma.
Reel Estate (Episode 6)
Air date: 1984-03-15
Runtime: 29 min
Overview: Texas real estate developer Trammel Crow attempts to lure Hollywood filmmakers to Dallas by building a state-of-the-art production complex.
Workout (Episode 7)
Air date: 1984-04-05
Runtime: 28 min
Overview: The Gloria Stevens chain of health clubs struggles to find a formula for survival in a volatile business climate.
Cash on the Vine (Episode 8)
Air date: 1984-04-26
Runtime: 28 min
Overview: The prize-winning Matanzas Creek Winery in California attempts to escalate production without disrupting the delicate balance of supply, demand, and high quality.
The Million Dollar Scan (Episode 9)
Air date: 1984-05-17
Runtime: 29 min
Overview: Israeli firm Elscint tries to develop, produce, and deliver a superior medical diagnostic scanner to compete with larger corporations.
Hot Chocolate (Episode 10)
Air date: 1984-06-07
Runtime: 29 min
Overview: Winners -- and losers -- stake their fortunes on cocoa in the futures market.
Crosswind Take-Off (Episode 11)
Air date: 1984-06-28
Runtime: 29 min
Overview: Lear Fan Ltd. and Beech Aircraft vie for a larger share of the market by developing a light, efficient corporate plane while battling technical problems, skeptical investors, and bureaucracy.
Hard Sell, Soft Sell (Episode 12)
Air date: 1984-07-12
Runtime: 28 min
Overview: Salespeople demonstrate their personal tricks of the ancient trade, to illustrate the psychology of selling.
