Marketing pros compete in creative challenges, crafting jingles, brand experiences, and ads while working directly with real companies. One winner takes home the title and prize money.
On Brand with Jimmy Fallon (Season 1)
10K Store Merch Drop (Episode 1) 10.0
Air date: 2025-09-30
Runtime: 45 min
Overview: The On Brand Agency opens its doors to its first client, Dunkin'; ten creatives pitch their ideas for a breakfast campaign for the chance to win the first account and see their campaign and merch designs launched in 10,000 Dunkin' stores.
Billboard in the Sky (Episode 2)
Air date: 2025-10-03
Runtime: 45 min
Overview: Southwest Airlines enlists the On Brand Agency to help tout something extra that's arriving inflight; the stakes are sky-high as the winner will see their campaign brought to life as a commercial plane wrap; the losers are at risk of elimination.
Fashion Capital Takeover (Episode 3) 8.0
Air date: 2025-10-07
Runtime: 45 min
Overview: Marshalls is known for offering high quality brand-name and designer pieces for amazing prices every day and collaborated with the On Brand Agency for new ideas that showcase how customers can always find The Good Stuff in their stores.
Diners, Drive-Ins, and Housewives (Episode 4)
Air date: 2025-10-10
Runtime: 60 min
Overview: A summertime destination known for their more than 10,000 customizable beverages, SONIC employed the On Brand Agency to show that they offer craveable, conversation-worthy drinks all year round with a musical assist from Erika Jayne of "The Real Housewives of Beverly Hills."
The Super Bowl Is the Holy Grail (Episode 5)
Air date: 2025-10-14
Runtime: 45 min
Overview: Captain Morgan tapped the On Brand Agency for inspiration to fuel its football season campaign hinged on bringing crews together, even when your crew includes late night host Jimmy Kimmel.
Oh Boy, Doughboy (Episode 6)
Air date: 2025-10-17
Runtime: 45 min
Overview: With the beloved Pillsbury Doughboy available to remind fans that what matters most is made at home, the brand engaged the On Brand Agency to develop a campaign that ensures all generations of bakers - old and new - know what Pillsbury brings to the table.
Episode 7 (Episode 7)
Air date: 2025-10-21
Episode 8 (Episode 8)
Air date: 2025-10-24

Seasons
Episodes 1