Jane Austen's Emma Woodhouse, re-imagined as a bold, smart, idealistic, and audacious young entrepreneur with an expertise in life coaching and matchmaking, decides to start documenting her "greatness" for future achievements. Emma partners up with lifelong friend Alex Knightley, whose straight, logical, business mind clashes against Emma constantly, yet is exactly what she needs.
Emma Approved (Season 1)

I Am Emma Woodhouse (Episode 1)
Writer: Bernie Su
Air date: 2013-10-07
Runtime: 4 min
Overview: Emma Woodhouse, a young lifestyle entrepreneur and matchmaker, decides to document her greatness for future achievements, much to her lifelong friend and business partner Alex Knightley's amusement.

Imminent Success (Episode 2)
Air date: 2013-10-10
Runtime: 4 min
Overview: In the midst of her friend (and client) Annie's doubts about getting married, Alex reminds Emma that she is in need of an assistant.

Self Sufficient (Episode 3)
Air date: 2013-10-14
Runtime: 6 min
Overview: When Alex finds a candidate for the new assistant position, a reluctant Emma agrees to interview recent college grad, Harriet Smith.

The Right Decision (Episode 4)
Air date: 2013-10-17
Runtime: 7 min
Overview: Annie makes a decision about her upcoming wedding.

Do What's Best (Episode 5)
Air date: 2013-10-21
Runtime: 5 min
Overview: Emma pledges to solve the problem standing in the way of Annie and Ryan's wedding despite Alex's objections.

Let's Be Frank (Episode 6)
Air date: 2013-10-24
Runtime: 5 min
Overview: Harriet digs up dirt on the Weston family and Emma attempts to reach the unreachable Frank Churchill.

What Really Matters (Episode 7)
Air date: 2013-10-28
Runtime: 6 min
Overview: Emma has one more trick up her sleeve to convince Annie to go through with her wedding.

Being a Great Friend (Episode 8)
Air date: 2013-10-31
Runtime: 4 min
Overview: Alex discovers Emma's deceptive plan for getting the attention of Frank Churchill.

A Worthy Subject (Episode 9)
Writer: Tracy Bitterolf
Air date: 2013-11-04
Runtime: 4 min
Overview: With the Weston wedding a week away, Alex wants Emma to start looking for a new client.

Wind in the Sails (Episode 10)
Air date: 2013-11-07
Runtime: 5 min
Overview: Alex disapproves of Emma taking on Harriet as a client.

Underwhelmed (Episode 11)
Air date: 2013-11-11
Runtime: 4 min
Overview: Emma decides Harriet deserves better than the IT guy and plans to find better prospects for her assistant.

The Rooster Obstacle (Episode 12)
Air date: 2013-11-14
Runtime: 6 min
Overview: Emma and Harriet set their sights on California's youngest elected official, Senator James Elton.

Tweetception (Episode 13)
Air date: 2013-11-18
Runtime: 4 min
Overview: Emma tries to track down her next potential client, Senator Elton.

Hashtag Miracle Worker (Episode 14)
Air date: 2013-11-21
Runtime: 3 min
Overview: Emma reassures Alex that Senator Elton will come to them after Ryan's recommendation tweet.

Ambition & Fruition (Episode 15)
Air date: 2013-11-25
Runtime: 4 min
Overview: Emma helps Harriet make a decision about Martin, and Senator Elton finally makes his move.

Giving Thanks (Episode 16)
Air date: 2013-11-28
Runtime: 6 min
Overview: Office morale is down and Emma is forced to think about her actions after Alex expresses his disappoinment in her.

First Impressions (Episode 17)
Writer: Margaret Dunlap
Air date: 2013-12-02
Runtime: 5 min
Overview: After spending quality time with her father, Emma returns from holiday and meets with her latest high-profile client.

Practice Date (Episode 18)
Air date: 2013-12-05
Runtime: 7 min
Overview: With Emma's help, Harriet and James get to know each other better.

The Proof Is in the Yogurt (Episode 19)
Writer: Kate Rorick
Air date: 2013-12-09
Runtime: 5 min
Overview: Even though James's coaching is progressing nicely, Harriet doesn't seem to be completely on board with Emma's plans.

For a Very Special Lady (Episode 20)
Air date: 2013-12-12
Runtime: 6 min
Overview: Alex finds out about Emma's plans for Harriet and James.

Fine Tuning (Episode 21)
Air date: 2013-12-16
Runtime: 5 min
Overview: Emma convinces Harriet to show off her musical talents to woo the Senator.

Planning Perfection (Episode 22)
Writer: Margaret Dunlap
Air date: 2013-12-19
Runtime: 4 min
Overview: Emma's plan seems to be working perfectly— to Emma, at least.

Moment of Triumph (Episode 23)
Writer: Kate Rorick
Air date: 2013-12-23
Runtime: 7 min
Overview: On the day of the holiday party, the truth finally sinks in for Emma.

Vingt-et-un (Episode 24)
Writer: Margaret Dunlap
Air date: 2013-12-26
Runtime: 5 min
Overview: James finally reveals his true intentions, much to Emma's embarrassment.

Should Have Listened (Episode 25)
Air date: 2014-02-03
Runtime: 6 min
Overview: After the first failure in her career, Emma starts the year with a renewed attitude.

New Direction (Episode 26)
Air date: 2014-02-06
Runtime: 6 min
Overview: Noticing Emma isn't bouncing back as well as she thinks she has, Alex enlists the help of Izzy, Emma's older sister (and his sister-in-law), to get her out of her funk.

The Need to Help (Episode 27)
Air date: 2014-02-10
Runtime: 7 min
Overview: Wanting to make sure her instincts are right, Emma asks Harriet and Alex for their opinion on Izzy's situation.

Sister Attack (Episode 28)
Air date: 2014-02-13
Runtime: 5 min
Overview: With no conclusive answers, Emma decides to take the direct approach.

Change of Plans (Episode 29)
Air date: 2014-02-17
Runtime: 7 min
Overview: Determined to solve the problem in her sister's marriage, Emma convinces Izzy to take matters into her own hands and present John with a foolproof plan.

Winners and Losers (Episode 30)
Air date: 2014-02-20
Runtime: 4 min
Overview: Emma's meddling unfortunately creates more friction between the Knightleys.

Listening, Again (Episode 31)
Air date: 2014-02-24
Runtime: 6 min
Overview: After discovering her schemes, Alex confronts Emma about the conflict she caused in their siblings' marriage.

Back in Business (Episode 32)
Air date: 2014-02-27
Runtime: 4 min
Overview: Emma shares how Izzy and John resolved things. Meanwhile, Harriet shares that she started an online music club.

Back in the Saddle (Episode 33)
Writer: Tracy Bitterolf
Air date: 2014-03-03
Runtime: 4 min
Overview: Alex once again tries to get Emma to take on Maddy Bates as a client.

Attitude and Gratitude (Episode 34)
Air date: 2014-03-06
Runtime: 7 min
Overview: In order to get Alex's approval to throw a party, Emma finally meets with Maddy.

Flies to Honey (Episode 35)
Air date: 2014-03-10
Runtime: 6 min
Overview: Emma plans a high-profile benefit to introduce potential clientele to the Bates' financial service.

Internal Troubles (Episode 36)
Air date: 2014-03-13
Runtime: 7 min
Overview: Harriet and Martin have an awkward encounter. Alex restrains Emma from breaking it up.

Cinderella in the Making (Episode 37)
Air date: 2014-03-17
Runtime: 5 min
Overview: With the benefit over a week away, challenges arise as Emma and Harriet struggle to find a celebrity guest, venue, and cause.

Surprise, Surprise (Episode 38)
Air date: 2014-03-20
Runtime: 6 min
Overview: An unexpected guest could be the answer to Emma's problems.

Benefiting the Greater Good (Episode 39)
Air date: 2014-03-24
Runtime: 5 min
Overview: Things begin to come together for Maddy's benefit: Emma finds a celebrity guest, Harriet nails down a location, and Frank Churchill helps out with last-minute details.

Two for Two (Episode 40)
Air date: 2014-03-27
Runtime: 6 min
Overview: Emma revels in the success of the benefit. Meanwhile, Alex reveals he may have a bit of a jealous side.

Karma Is a... (Episode 41)
Air date: 2014-03-31
Runtime: 4 min
Overview: Emma is in for a surprise when a former client re-enters her life asking her for her event planning services.

No, No and No (Episode 42)
Air date: 2014-04-03
Runtime: 6 min
Overview: With Alex and Harriet's support, Emma decides to take on James Elton and Caroline Lee's engagement party.

To New Heights (Episode 43)
Air date: 2014-04-07
Runtime: 7 min
Overview: Emma tries to get to know Caroline better, only to be annoyed by her.

A Little Too Familiar (Episode 44)
Air date: 2014-04-10
Runtime: 7 min
Overview: Frustrations escalate as Emma begins planning the engagement party. Caroline tests Emma with her high demands, and Alex points out their striking similarities.

Mirror, Mirror (Episode 45)
Air date: 2014-04-14
Runtime: 5 min
Overview: Emma insists she and Caroline are different, especially after Caroline gets a chef fired.

Cruel Intentions (Episode 46)
Air date: 2014-04-17
Runtime: 6 min
Overview: Alex reassures Emma about the engagement party and encourages Harriet to believe in herself.

Plus One, Minus One (Episode 47)
Air date: 2014-04-21
Runtime: 5 min
Overview: On the day of the engagement party, James stops by the office to exclude Harriet from the party, but Alex asks her to be his date.

Doppelgangers (Episode 48)
Air date: 2014-04-24
Runtime: 6 min
Overview: The day after the successful party, Caroline drops by the office to say goodbye. Emma takes the opportunity to ask her a question.

The New Girl (Episode 49)
Air date: 2014-06-02
Runtime: 6 min
Overview: The Emma Approved office adjusts to their new employee, Jane Fairfax— Emma, especially, attempts to win her over.

The Bachelor (Episode 50)
Air date: 2014-06-05
Runtime: 6 min
Overview: Emma teams up with Frank Churchill to throw a bachelor/bachelorette auction.

Project Runway (Episode 51)
Air date: 2014-06-09
Runtime: 4 min
Overview: Emma convinces Alex and Jane to take photos for the auction; Frank doesn't show.

True Detective (Episode 52)
Air date: 2014-06-12
Runtime: 5 min
Overview: Emma wants to find out who sent Jane a mysterious gift, but her new hire seems to be hiding secrets.

Gossip Girl (Episode 53)
Air date: 2014-06-16
Runtime: 5 min
Overview: Insisting that she isn't gossiping, Emma is still making speculations about Jane's mystery gift sender.

The Dating Game (Episode 54)
Air date: 2014-06-19
Runtime: 5 min
Overview: Annie wants plays matchmaker for Alex and Jane, much to Emma's dismay.

Mythbusters (Episode 55)
Air date: 2014-06-23
Runtime: 6 min
Overview: Emma puts Annie's theory to the test to see if Alex and Jane really do have any chemistry.

Psych (Episode 56)
Air date: 2014-06-26
Runtime: 6 min
Overview: With the auction only a day away, Frank Churchill has to leave unexpectedly.

Babies and Bids (Episode 57)
Air date: 2014-06-30
Runtime: 7 min
Overview: With the success of the benefit still not far behind them and not wanting to break the momentum, Emma begins to eye another big client: Boxx, an eco-friendly restaurant. Too impatient to wait until the company officially lands them, she also decides she wants to throw Annie a baby shower.

Ship Shape (Episode 58)
Air date: 2014-07-03
Runtime: 6 min
Overview: Emma scrambles to make both Annie's baby shower and the Boxx event a success. Jane sees a business opportunity for her aunt.

Car Crush (Episode 59)
Air date: 2014-07-07
Runtime: 5 min
Overview: After Frank rescues her from a car accident, Harriet has a new crush, but Emma tries not to interfere this time.

Out of the Bag (Episode 60)
Air date: 2014-07-10
Runtime: 5 min
Overview: Frank comes to visit and he spills some information about the opening that could ruin the event.

The Usual Suspects (Episode 61)
Air date: 2014-07-14
Runtime: 5 min
Overview: Emma blames Maddy for telling Frank about the restaurant secret and Jane gets offended. Alex suspects Frank and Jane are hiding something, but Emma finds it ridiculous.

Baby Bump (Episode 62)
Air date: 2014-07-17
Runtime: 6 min
Overview: Very busy with the Boxx opening, Emma has to work during Annie's baby shower.

Mood Swings (Episode 63)
Air date: 2014-07-21
Runtime: 4 min
Overview: Frank convinces Emma not to use Maddy's jams for the gift bags given at the restaurant opening.

Boxx Hill (Episode 64)
Air date: 2014-07-24
Runtime: 5 min
Overview: After the party, Emma must face the consequences of her bad actions.

Big Girls Don't Cry (Episode 65)
Air date: 2014-07-28
Runtime: 7 min
Overview: Harriet takes the reins while Emma wallows.

All Apologies (Episode 66)
Air date: 2014-07-31
Runtime: 6 min
Overview: Emma apologizes to Maddy for what went down at the Boxx opening.

Secret Lovers (Episode 67)
Air date: 2014-08-04
Runtime: 7 min
Overview: Annie reveals that Frank and Jane used to date, which proves Emma has been wrong about many things.

The Boy is Mine (Episode 68)
Air date: 2014-08-07
Runtime: 6 min
Overview: Emma has a realization about something she should've known all along.

Strange Days (Episode 69)
Air date: 2014-08-11
Runtime: 7 min
Overview: After Harriet and Emma's revealing conversation things become awkward between the two friends.

At Last (Episode 70)
Air date: 2014-08-14
Runtime: 8 min
Overview: Alex returns to the office.

A Little Less Conversation (Episode 71)
Air date: 2014-08-18
Runtime: 7 min
Overview: Frank visits the office to make an official apology.

After All (Episode 72)
Air date: 2014-08-21
Runtime: 8 min
Overview: Emma helps Harriet plan the perfect proposal for Martin.

Seasons

Episodes 72

Episodes 8

Episodes 31