The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
The Toys That Made Us (Season 1)
Star Wars 8.4
Air date: 2017-12-22
Runtime: 52 min
Overview: A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
Barbie 8.4
Air date: 2017-12-22
Runtime: 45 min
Overview: Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
He-Man 9.0
Air date: 2017-12-22
Runtime: 47 min
Overview: Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
G.I. Joe 9.0
Air date: 2017-12-22
Runtime: 46 min
Overview: Credited with coining the term "action figure" more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
Seasons
Episodes 4
Episodes 4
Episodes 4