The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.
The Toys That Made Us (Season 2)
Star Trek (Episode 1) 8.5
Air date: 2018-05-25
Runtime: 44 min
Overview: Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
Transformers (Episode 2) 7.0
Air date: 2018-05-25
Runtime: 46 min
Overview: Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
LEGO (Episode 3) 8.3
Air date: 2018-05-25
Runtime: 45 min
Overview: From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
Hello Kitty (Episode 4) 8.7
Air date: 2018-05-25
Runtime: 43 min
Overview: With the motto "small gift, big smile" as its business philosophy, Sanrio founder Shintaro Tsuji turned a "kawaii" kitty into a global phenomenon.
Seasons
Episodes 4
Episodes 4
Episodes 4